Every feature listed here is built, deployed, and verified in the production codebase. No vaporware. No roadmap promises.
A central orchestrator coordinates 12+ specialized AI agents. Each agent has a focused role, dedicated tools, and system-level instructions.
The routing layer that receives every request and delegates to the appropriate specialized agent. Maintains conversation context across sessions, tracks past interactions through CRM logs, and coordinates multi-step workflows that span multiple agents.
Agents operate in distinct modes (owner, public, service-specific) with different tool sets per mode. Owner mode unlocks the full 40+ tool suite. Public mode restricts access to five safe tools. This prevents unauthorized access to sensitive operations like billing, CRM queries, or build requests.
The orchestrator delegates to sub-agents using structured tool calls, not free-text handoffs. Each delegation includes context, instructions, and the specific agent to route to — ensuring consistent, traceable behavior.
25 specialized AI roles coordinated by Annabelle — Proposal Writer, Proposal Reviewer, Prospect Researcher, Prospect Scout, Content Writer, Opportunity Audit Writer, Bookkeeper, Legal Document Drafter, Trade Code Specialist, Brand Voice Editor, Content Strategist, Local SEO Advisor, Competitive SEO Analyst, Reputation & Review Specialist, Lead Router, Appointment Scheduler, Client Onboarding Specialist, Deep Removal Specialist and more — each with a dedicated system prompt and defined tool access. Most are directed from your owner dashboard; a few speak with your customers directly.
The Prospect Scout finds real local businesses in any industry and area, flags each one's visible gaps — weak reviews, no online booking, a dead or broken website — and hands your picks to the Prospect Researcher for a full research card and pre-branded demo. A general-purpose page reader fetches any public web page (prospect sites, competitor pricing, YouTube/TikTok metadata) and reports exactly what it finds, including DNS and certificate failures worth pitching on.
Airtable-backed CRM with six structured tables. Leads are captured, qualified, and tracked automatically through the full lifecycle.
Every interaction through the public chat widget, website form, or social channel creates a CRM record with contact info, source, qualification status, and conversation history. No leads slip through.
Leads, Conversations, Build Requests, Settings, Social Posts, and Assets. Each table has structured fields with validation, and all are accessible to the AI for read, write, and search operations.
The AI can search leads by name, email, status, or any custom field. Owner-mode queries return full records; public-mode queries are completely blocked.
Every chat interaction is logged with timestamps, user context, and agent responses. Returning customers are recognized, and the AI references their history for more relevant conversations.
Stripe-powered billing with payment links, invoices, subscriptions, and webhook-verified event handling. Live in production.
Generate branded payment links on the fly. The AI creates them through Stripe's API with the customer's name, email, and line items — then sends the link directly to the client.
Create and send formal invoices through Stripe. Supports custom line items, due dates, memos, and automatic email delivery. Payment tracking is automatic.
Create recurring billing subscriptions with configurable intervals, trial periods, and automatic price upgrades (e.g., month-7 retainer increase). Track subscription status through the dashboard.
Stripe webhooks fire on invoice.paid, invoice.payment_failed, subscription.updated, and subscription.deleted. Each event is HMAC-verified, logged to the CRM, and triggers an SMS notification to you.
AI-generated proposals with real pricing, built-in review, and DocuSign e-signature integration.
The Proposal Writer agent creates client proposals using your actual service catalog, pricing tiers, and terms of service. Each proposal is formatted for professional presentation and e-signature delivery.
Before any proposal goes out, the Proposal Reviewer agent checks it for accuracy — verifying pricing matches your rate card, scope is correctly described, and terms are complete.
Send proposals for e-signature directly through DocuSign. Track envelope status, get notified when documents are signed, and download executed PDFs — all from the dashboard.
A dedicated proposal page that clients access through a direct link. Clean, branded presentation of the proposal with acceptance and signing options built in.
Native connections to the services your business already uses. Not Zapier workarounds — real API integrations with proper authentication and error handling.
Push contacts, create deals, and log calls to HubSpot automatically. When a lead qualifies, the AI creates or updates the HubSpot contact and attaches a deal with the right pipeline stage.
Full OAuth connection to Google Calendar. The AI checks your real-time availability and books appointments directly. Customers see only available slots — no back-and-forth scheduling emails.
Receives milestone webhooks and triggers automated SMS notifications to homeowners. Eight built-in message templates map to specific project stages — "Foundation poured," "Framing complete," etc.
Send SMS notifications for lead alerts, payment confirmations, and project milestones. Integrated with Stripe and Buildertrend webhooks for automatic event-triggered messaging.
Facebook, Instagram, and YouTube publishing through Zapier connections. The content agent drafts posts, and Zapier handles the actual publish on your schedule.
Premium natural voice with a free baseline fallback. If the premium service is down, the system automatically switches to the baseline so calls never go silent.
A public-facing chat widget and email capabilities that let customers interact with your AI 24/7.
A gold-themed, bee-branded chat widget that drops onto any website with an HTML embed. Quick-reply chips route visitors to the right AI agent based on their needs — service inquiry, AI consulting, or partner referral.
First-time visitors see quick-reply buttons that identify their intent. "I have a bee situation" routes to the service agent. "I want AI for my business" routes to the consulting agent. This ensures every conversation starts with the right specialist.
Send emails from the AI — follow-ups, proposals, confirmations, and marketing messages. All outbound email is logged in the CRM for tracking and audit.
A secure web interface for reviewing leads, checking AI activity, managing settings, and overseeing all operations. Multi-user support with bcrypt-hashed authentication.
Identifies a returning speaker from the sound of their voice — timbre and pitch, computed entirely in the browser from the same mic stream already open for the level meter. Raw audio never reaches the server, only a small numeric signature. A confident match with nobody currently tagged gets greeted by name; a voice that doesn't match the tagged speaker gets asked, never silently swapped.
Automated content creation in your brand voice. Blog posts, social media, marketing copy, and audit reports.
A dedicated content agent writes blog posts, case studies, and marketing copy trained on your brand voice, industry terminology, and target audience. Each piece is structured for SEO and ready to publish.
Draft posts for Facebook, Instagram, and YouTube with appropriate formatting, hashtags, and calls-to-action for each platform. Posts are stored in the Social Posts CRM table for review.
The Audit Writer agent generates detailed AI readiness assessments for prospects — analyzing their business, identifying automation opportunities, and projecting ROI.
Discovery built around the last real instance instead of a hypothetical, objection handling for the ones that actually come up, and a read on buying signals that knows when to stop selling and close. Runs on the public website and every live demo — not a page hand-built for one prospect — and is tuned against real owner-simulation research so it doesn't open with the line that costs the sale.
Managed hosting with automatic deployment, health monitoring, and client-configurable branding.
Each Command Center runs on a managed cloud platform with automatic SSL, process restart on failure, and isolated compute. No shared infrastructure between clients.
Push to the main branch and the deployment happens automatically. Changes go live in minutes. Rollback is one click in the hosting dashboard.
A dedicated endpoint reports the live status of every integration — Stripe, HubSpot, SMS, Airtable, voice, and more. One request shows what's connected, what's configured, and what needs attention.
Accent color, logo, and brand identity are stored in the CRM and applied dynamically. Change your brand color and the entire dashboard updates — no code changes needed.
This is the platform. Your Command Center is built on top of it, customized for your services, your workflow, and your customers.
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